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Integrative Sports Medicine
One of the most rewarding and challenging clinical scenarios is the treatment of athletes.
Aetna Updates 97140 Policy
In a development the Association of New Jersey Chiropractors is calling "a resounding victory for chiropractors nationwide," Aetna Insurance Company has updated its national reimbursement policy regarding 97140 (manual therapy), reaching an agreement two years after the association filed a declaratory judgment suit in federal court against the insurer.
Peaching to the Choir: How to Extend Our Reach Beyond the CAM Community
Professional conferences offer unique opportunities to network, be exposed to cutting-edge innovators, share your interests and work, and be inspired.
It's Time to Wake Up
It is time for this profession to wake up and tell someone about the healing benefits of acupuncture. This is the time for Asian Medicine. Its popularity, growth and unusual acceptance is nothing short of amazing.
Patient Retention Techniques
When talking about techniques to grow your business, we tend to focus on the "large" aspect of the patient base, that is, on strategies to attract new patients. However, it is important to remember that "loyal" is equally, if not more, important.
News in Brief
Support of F4CP Continues With Latest Donations; Walter Reed Honors Dr. William Morgan; Recognizing 40 Years of Public-Health Activism; Allstate Decision Reversed.
An Unexpected Superfood: All About Eggs
About 40 years ago, excessive dietary cholesterol was labeled a public health concern. Specifically, it was thought that there was a causal link between consumption of cholesterol-laden foods and increased risk of heart disease.
ICD-10 Is Not Scary (and Not About Billing)
In my 13 years of consulting with doctors on billing and coding matters, ICD-10 has aroused the biggest combination of misguided fear and ignorance I can remember.
Lower-Extremity Overuse Injuries: Primer on Causes and Corrections
From ankle sprains to stress fractures, shin splints to plantar fasciitis, the research is clear: These common overuse injuries of the lower extremities – among dozens of others – may be related to abnormal foot function in your patients.
Technology Meets Practice: Chiropractic Every Day
About a year ago, I had an interesting conversation with a DC who made house calls. When I asked why, she was quick to explain she learns much more about her patients when she sees them at home than she could ever observe in the office.
What to do When Today Sucks
Have you ever had one of those days when nothing went the way it should have? The patient with migraines got worse instead of better from a treatment similar to one you've effectively used on him before.
Treating LBP in Golfers: Beyond Basic Assessment
The drive to master the most efficient swing demands a tremendous amount from the lower back. Maintaining stability in a flexed posture, supporting torso rotation and repetitively supporting the golf swing all put the lower back in a vulnerable position.
Learning the Transformative Language of the Channel System: The Sinew Channels
The Chinese medical classics describe the energetic terrain of the body in much detail. The acupuncture channel systems, as presented in the Ling Shu illustrate the various expressions our qi energy can take.
Exercise Recommendations for Healthy Aging
Aging is inevitable, but how you age is not. Common physical signs of aging include decreased muscle mass, decreased muscular power, increased body fat, and decreased aerobic (lung) capacity.
ASA Ready to Impact Profession
The American Society of Acupuncturists (ASA) is a 501(c)6 (pending), not-for-profit collaboration among state based, acupuncturist professional associations.
Healing Trauma: Cultivating Resilience and Presence Through Mindfulness, Part 1
All humans, by the very nature of being human, will experience moments of trauma and suffering. What, then, makes the difference in how the individual who experiences trauma, suffering, and spiritual loss reacts to such experiences?
Teaching Qi Gong to Children
Many of us have come to embrace Qi Gong or Tai Chi practice as a regular part of our lives. Qi Gong has been a stabilizing factor in my life for the last twenty years.
Relationship Marketing: A Modern Approach
Remember when you used to get real letters in the mail? Not the automated type, but the real deal, hand written with a personal message just because someone was thinking about you? You know what I'm talking about.
Healing the Core: AWB Nepal Earthquake Relief Project
With almost 9,000 people killed during the earthquakes in April and May, another 23,000 suffering injuries, hundreds of thousands left homeless when entire villages collapsed, and many sacred sites destroyed, no one in this country of approximately 28 million has been left untouched by the disaster.
Fish Oil: A Key Component to Positive Clinical Outcomes
Patients seem to be presenting with more complex problems, and many are responding to care more slowly or have completely unexpected results. Why?
Data: The New Frontier in Health Care
Your practice is empowered with the data you need to improve patient health, run a more efficient (read: profitable) practice, get paid in timely fashion and help show the efficacy of chiropractic on the national stage in the midst of sweeping changes in health care!
Treat Every Patient as an Athlete
Frontal-plane movement pattern dysfunction can set the stage for musculoskeletal injury. Frontal-plane stabilization is essential during the normal activities of daily living: think single-leg stance and gait cycle.
A War You Can Help Patients Win
The average American consumes approximately 60 percent of calories from sugar, flour and refined oils. A donut is a good example of a so-called "food" that represents these calorie sources.
Making Public Health a Chiropractic Priority
As highlighted in this edition's News in Brief, Rand Baird, DC, MPH, FICA, FICC, editor and occasional author of our long-running column, "Chiropractic in the American Public Health Association", was recognized by the organization recently for 40 years of membership.
Acupuncture Treatment of Trauma in the Canine
From 1972 until 1976, John Ottaviano and I were treating dogs at five different veterinary clinics in the Los Angeles county area. Usually, we were at a clinic for seven to eight hours.
The Ethics of Herbal Prescribing
While teaching ethics classes, I often encounter licensed acupuncturists who are surprised that our use of herbs and supplements has a specific section in the material. It is often an aspect within ethics that clinicians don't think of in practice.
Olympic Bobsledder's Massage
For those of you who watched the Olympic Bobsled events during the Winter Games, you saw the fastest track in the world. It made for incredibly exciting competition. I had lots of interest in the events because one of my clients was there and competed, a 28-year-old former Cornell University football player named Jamie Moriarty. Jamie just happens to live in Winnetka, Illinois, very close to my clinic in the same town.
Bobsledders are chosen based on their speed and strength, necessary to push the sleigh at the beginning of the race. Over the rest of the course, the sleigh's speed depends on its weight. That's why really strong and fast football players make great bobsledders. Jamie is a tremendous athlete. His hard work and discipline earned him a spot on the U.S. Olympic Team just a few weeks prior to the Games. No stranger to success, he has competed since 2006. He finished second in a World Cup four-man event at Lake Placid, New York in November 2009.
Because of the fact that competing at this level is so incredibly taxing, massage therapy is a welcomed part of their program. "Thankfully, our team had a massage therapist traveling with us. I always looked forward to my treatments and benefited from them immensely. I wish that we had massage therapy available to us when I was playing football at Cornell," said Moriarty, whose father and two of his uncles all played football in the NFL.
In working with Jamie, I spend a good amount of time on his arms and legs. Because there is so much emphasis on speed and strength, the athlete works their arms and legs incredibly hard in competition as well as in training. I use lots of direct pressure, deep stripping and cross-fiber friction. I like to take at least 90 minutes to work with Jamie; it's hard to make a therapeutic change without a significant treatment time period. It's always great for me to see an athlete come in all locked up and leave feeling completely freed up and restored.
I'm thankful for the Olympics because it is one of the ways competitive athletes were exposed to therapeutic massage. I found my way in through professional soccer, the other main entry point. Amazingly, the United States is still very far behind the rest of the world in the use of massage in treating athletes. I believe it is in part due to the fact that athletic trainers and physical therapists have relied a great deal on high-tech treatment machines like ultrasound and electric muscle stimulators. I believe that these machines have some therapeutic value. However, they don't replace the powerful hands-on treatment of skilled therapeutic massage. Ironically, third world countries couldn't afford these machines, so they relied on the team of massage therapists to provide their soft-tissue treatment. Consequently, I believe they have been better off because of it.
Massage therapy for competitive athletes continues to grow in this country. There were only a handful of us 30 years ago. There should be more and more opportunities for massage therapists to work in sports. If you are interested, try and get advanced training in good solid muscle therapy treatment training. Learn to treat tissue skillfully and therapeutically, and you will be very valuable!